Every view in your Google Analytics account has a set Time zone. Introducing our product at a conference in Asia – this one is a little tricky because you need to be careful what day and hour you select.To get minute by minute data of the user response, we’re going to query for start date and end date “”, dimension ga:minute, metric ga:sessions and filter by ga:hour=14 and ga:medium=direct. We advertised the product on January 5th 2015, at 2:15PM (14:15) displaying a URL pointing to /new-product. Tracking TV ads – lets say we’re interested in tracking how our “new product” commercial performed on the TV yesterday.Why Use Minute Dimension?įragmenting your data by minute allows you to see great insights in user responses to different events that take place inside or outside your website. There is certainly a lot you can do with different set ups inside the Google Analytics web interface using minute dimension, but lets take it a step further and see what we can do with it using the Google Analytics API. You could make more sense out of data if you limit your data to 1 hour using segments, but using minute index will save you a lot of query complexity. For example a minute dimension value 5 would sum up sessions from 00:05, 01:05, 02:05 … 23:05 which may not be of much value. If we look at sessions and limit our date range to one day, a minute index will make more sense – showing number of sessions for every minute of the day whereas minute dimension will sum up all the sessions for a certain minute value across 24h. Very likely you will find minute index much more useful. If we limit our date range to one day the minute index dimension will take values from 0 to 1439 (1440 minutes in a day).
A minute dimension, which corresponds to a minute inside an hour and can take any value from 0 to 59, and a minute index dimension which will break down a selected date range to one minute segments indexed from 0 on. However it is possible to dig deeper, using secondary dimensions. You will notice there are actually two dimensions associated with minutes.
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